Learn how to effectively pitch your story to the media.
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For most organizations, working with media can be intimidating. Here, we share eight tried and tested tips from years of experience of working with the media, and with input from conservation journalists themselves.
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Communications can be overwhelming: from websites to social media to videos and annual reports. But just like with all your other organizational work, communications activities should be strategic, mission-driven, and focused. Over the years, our experience working with various partners has demonstrated that any conservation organization - large or small - can apply some basic guiding principles to find communications success.
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Recently a conservation leader’s WhatsApp group was pinging with messages around team communication, coordination, and connection. The group - made up of members from the African Conservation Leadership Network - was sharing their own experiences about what works and what doesn’t when it comes to managing teams and internal communications.
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Annual reports are your opportunity to reflect on the past year, share your accomplishments, and give a glimpse into the great plans you have set for the year ahead. To put it simply, they’re a place where it’s okay - encouraged even - to brag a bit. And ultimately, "impact drives income", so make sure to show off the amazing work that you do.
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If you do just one more thing before the end of 2020, make it communications. Here’s why: December is a huge month for giving (the biggest actually: in America one-third of all giving happens in December).
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There’s been an uptick of community conservation stories in the media recently. In fact, we’ve started compiling stories where our partners are featured and the list is growing. This new attention also brings questions around media engagement, and so we wanted to share some tips about how organizations can navigate this sometimes tricky space.
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Maliasili’s CEO, Fred Nelson posted three top fundraising tips on LinkedIn recently, which highlight some key points in thinking about how to sustain and strengthen organizations during the COVID crisis and beyond. Check them out here.
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